SWING
Swing
Philosophy
We believe that employees with baseball experience can be hired. We believe only the most advanced technolgy will be put into the products
Mission Statement
At Swing we want to revolutionize the baseball industry. We want to add a fair improvement to help hitters increase their hitting skills.
Vision Statement
We intend on giving customers the absolute best servie and easiest way to improve their hitting skills.
Business Model
We at Swing are the manufacturers, and wholesalers. We wil be distributing the product to sport retail stores such as Dick's, Modells across the state of Florida.
Marketing Plan
Product: one unit (small chip) to put on bat handle to measure your swing
Price: $39.99, competition - Right View
Pro, we will use skimming strategy as RVP is $49.95
Place: Tampa Bay to coordinate with the market due to the overwhelming number of baseball players from that region. Winfield solutions will be our distributors out of Tampa
Promotion: We will be making a commercial introducing the product as well as a ad as well as social media.
Plan for professional development
We will enhance how baseball players hit by using our knowledge of the sport and working with high school teams during the winter. The National Member Organizations will be using Swing during their batting practices this season.
